Peter Zale's CV

Helping Business

Product Development

Relationship Marketing

Integrated Marketing

Project Management

Graphic Design

Copywriting

Integrated Marketing Strategy (Page 3)

RELATIONSHIP MARKETING: HELEN
INTEGRATED MARKETING: JOB RECRUITMENT
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3 Approaches:
A. Less Challenging to Implement

  • Encourage users to share career learnings and prompt discussion amongst them with topics of careers or consulting, accounting, etc.
  • Publish user/company content (video/audio/slides, etc.) of case studies that teach skills dealing with various situations (excising sensitive information).

B. More Challenging to Implement

  • Add career development tools to ideas listed in ‘A’.
  • Career development tools could focus on things like what tax rates exist in what parts of the world or average salaries in regions for certain professions so user might compare living places on such terms.

C. Most Challenging to Implement

  • ‘A’ and ‘B’ above plus more complex career development tools, like:
    • Visually based easy-to-read career map (perhaps like a project map), comparing user’s existing experience/education to others who have come before them.
    • Tools such as those used at Bain and other consultants, i.e., role-plays where user answers questions in a consulting scenario.
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