Peter Zale's CV

Helping Business

Product Development

Relationship Marketing

Integrated Marketing

Project Management

Graphic Design

Copywriting

Peter Zale

WHO HE IS:

  • Superbly talented communications professional, who puts companies on his back and transforms them into dynamic presences that stakeholders thrill at supporting. Charming and visionary leader, who passionately champions and mentors, enlivening partners to unseen levels of personal and professional success. Crafty project manager who imagines, analyzes and plans for situations before they occur. Uniquely inventive mind that blows away challenges with inspiration, action and courage. Internationally published writer and designer, who is even better as a manager.

 
THE “WOW” FACTOR:

  • Remade a boring, academically focused, Six Sigma consulting firm into a supercharged, top line growth consultant. Strategically applied classic corporate imagery, in brilliant graphic design and copywriting, to convey power and confidence to clients, resulting in 30% company growth.
  • Broke through thousands of would-be cartoonists to internationally syndicate his own strip with Chicago Tribune Media Services, and publish a book with McGraw-Hill. Boot strapped up from his own web site to build multi-thousand fan base for his work, and force syndicate and publisher interest.
  • Led business school project team to design unique consumer product targeted at core competency of judging product development firm, accomplishing not only victory in the competition but the sale of the product to the firm.


WHERE HE’S BEEN:

Peter Zale Consulting, Cleveland, Ohio  /  2008-2009
Consultant, Project Manager

  • In rich graphical and sharply written web and print materials, redefined identity and collateral for transportation software firm, repositioning them as #1 in their market and leading to 21% growth.
  • Revamped and energized online identity of North Carolina mental healthcare company, leading to 35% growth in only four months. Mentored employees on vision and practice for continued development of company presence into the future.
  • Clients: Carolina Partners in Mental HealthCare, Eco Urban Sustainability Landscaping, Digital Day Creative (for clients: Mars Botanical--M&M Mars, Florida Crystals, Backyard Discovery), EBE Technologies. 

MAGNET, Cleveland, Ohio  /  2003-2008           
Communications, Public Relations & Public Policy Manager

  • Challenged and reshaped CEO’s strategic vision into dynamic marketing communications materials, actions and events.
  • Remade staid and academically focused Six Sigma consulting firm into exciting, growth oriented company, focusing on new product development and technology business entrepreneurship.
  • Wrote and designed rich and effective marketing communications materials, including all print and interactive (Internet and Intranet) collateral, newsletters, advertising, podcasts and more.
  • Owned public/media relations and public policy responsibilities. Enacted strategy. Created press releases. Gave and managed interviews and conceived and managed events. Brought improved public perception and wider press coverage. Trusted as compliance officer, successfully managing relations with federal, state and county stakeholders, as well as the Department of Defense.
  • Utilized Agile methodologies to lead technical project management teams in developing branded .NET Framework ERP client solutions.

 
Peter Zale Paradezign  /  2001-2003
Consultant, Project Manager

  • Colorfully refashioned corporate identity and literature for tired technology consulting company.
  • Redefined nationwide internal communications strategy for well-known paint firm.
  • Enlivened identity of financial consulting organization, leading to 25% growth.
  • Clients: MCPc, ICI Glidden, Cleveland Clinic Foundation, Socius Consulting Services. 

Saifman, Richards & Associates, Cleveland, Ohio  /  1995-2001
Art & Technical Director

  • Re-imagined disjointed and inefficient advertising agency into smooth, centrally focused vehicle, via introduction of Novell central job server and other communications applications, leading to 25% drop in operating expenses.
  • Initiated all web services, designing, writing and developing company and client sites.

WHAT HE DOES:

  • Communications, Strategic Management, Marketing/Branding Strategy, Graphic Design, Illustration, Copywriting, Public Relations/Policy, Financial Management, Team Leadership, Project Management: Time/Cost Tradeoffs, Resource Management, Probabilistic Analysis, Risk Analysis, Decision Analysis, Technical Project Management: Agile Methodologies

WHAT HE’S LIKE AT HOME:   

Parent Diversity Group, Hathaway Brown School

  • Redirected ineffective, poorly attended group from its focus on only racial issues to full multicultural perspective. Brought global economic “Flat Earth” philosophy to events, attracting large, attentive crowds of parents and students, seeking to take advantage of information and perspective that would benefit their futures. 

TECHNOLOGIES:

  • MS Office (Word, Excel, PowerPoint, Access), Microsoft Project, Storm, SBSS
  • Adobe Creative Suite (Photoshop, Illustrator, DreamWeaver, InDesign, Flash, Premier), QuarkXpress
  • HTML, XHTML, CSS
  • Familiarity: ASP.NET, JavaScript

EDUCATION:

  • Case Western Reserve University  /  Weatherhead School of Management
    MBA, Strategic Management
    3.9/4.0 GPA. Won consulting and product development awards.
  • Massachusetts College of Art
    BFA, Communications and Graphic Design (Illustration)
    Paid own way as freelance graphic designer and illustrator.
  • University of Chicago
    BA, English Language & Literature
    Began comic strip that eventually became internationally syndicated.