Peter Zale's CV

Helping Business

Product Development

Relationship Marketing

Integrated Marketing

Project Management

Graphic Design

Copywriting

Peter Zale

Analytical business strategist. Creative director and communicator who crafts dynamic messaging aligned with competitive analysis of markets and targeted to bring best results. Financial, statistical and information manager, focused on operational expenses and methodologies. Enthusiastic team member. MBA and PMP. Strong, experienced marketing talent, who combines imagination, creativity and business acumen to do work that is both aesthetically pleasing and targeted to the practical needs of a job. Experienced communications and public relations manager, copywriter and project manager.

Experience

Multi Radiance Medical Laser Therapy Products Solon, Ohio
Marketing Director 11/2009 to Present
150% company growth from November 2009 to present
Company built from former Soviet Union therapeutic technology of multiple radiances (super pulsed laser, infrared, magnetic field) combined.

  • Drove and executed successful rebranding, marketing strategy and improved operations for innovative medical device company. Grew presence in chiropractic market, physical therapy and athletic training markets as well as establishing and growing markets in veterinary and
    equestrian care.

  • Conceived and developed new product strategies, as well as naming, branding, communications and positioning messages addressing new markets in cosmetic and longevity segments for cold laser therapy.

  • Served as communications analyst, auditing and rewriting messages to be delivered to established markets in chiropractic care, physical therapy and athletic training. Determined sequence of narratives, overall length and tone based on objectives, audience, and web or print delivery. Wrote and edited communications, selecting graphic material responsive to market feedback and analysis.

  • Managed social media strategy using facebook, twitter and YouTube, Google Analytics and Key Words.

  • Wrote copy and created graphics for communications, working collaboratively as part of a diverse team to explain and present technical and non-technical information in manner that made information clear to various audiences. Used expert knowledge of technical communications concepts (e.g., writing/editing practices, software applications, information design, etc.) to create manuals, web sites, briefing materials, speeches and presentations. Also created multiple mass e-mailings targeted at different markets.

  • Trained staff in project management of marketing events, including Internet research, development of precedence diagrams/critical path tools, resource

Carolina Partners in Mental Healthcare Raleigh, North Carolina
Consultant 6/2008 to 11/2009
Umbrella organization for multiple psychology and wellness practices
50% growth from June, 2008 to November 2009
Spiked organization’s growth in providing IT, accounting and marketing services to smaller therapeutic counseling groups. Acquired clinics in Asheville, Cary, Chapel Hill, Wake Forest and Mebane.

  • Rebranded organization’s identity. Refreshed and targeted message in print and online advertising and collateral.

  • Grew patient/client population by targeting ads to young families, elderly, veterans and special needs clients.

  • Established speakers bureau for counselors, moving them out into schools and the community to speak on issues important to parents.

  • Established wellness clinic in Mebane as well as nutritional supplement virtual storefront to meet these growth areas.

  • Enhanced Search Engine results with SEO strategy and creation and maintenance of healthcare blog and facebook presence.

MAGNET (Manufacturing Advocacy & Growth Network) Consulting Cleveland, Ohio
Manager, Creative Services 4/2003 to 6/2008
33% growth from April, 2003 to June, 2008
Manufacturing consulting organization (MEP Center, part of NIST) promoted lean and six sigma consulting, eventually growing to include product development and business incubation in its offering.

Working with CEO, spun successful growth and change strategies for top economic development organization. Invigorated and “corporatized” communications, public relations and event planning. Managed marketing communications, public policy as well as public and media relations.

  • Overhauled academic and parochial imagery and messaging with glossy and professional corporate look and feel to appeal to needs for growth in potential clients.

  • Ideated, wrote and designed advertising, collateral, annual reports, case studies and presentations. Also wrote speeches, articles and press releases.

  • Analyzed regional economic data and news and translated same in prose targeted to manufacturing clients, potential clients, stakeholders and general public.

  • Enlivened marketing events, symposiums, exhibits and educational projects with new and exciting themes, targeting growth thus spiking attendance and positive press coverage.

  • Organized and managed partner economic development organization events and initiatives involving state and federal stakeholders in congress, county and state senate, securing yearly funding.

  • Developed interactive online map application to deliver up-to-date information on economic impact of company services to stakeholders and public.

Peter Zale Paradezign
Cleveland, Ohio
Consulting and Project Management 2/2001 to 4/2003

  • Colorfully refashioned strategy for tired technology consulting company.
    Redefined nationwide internal communications strategy for
    well-known paint firm.

  • Enlivened identity of financial consulting organization, leading to 25% growth.
    Clients    : MCPc, ICI Glidden, Cleveland Clinic Foundation.

Certification: Project Management Professional (PMP)

"WOW" Factor

Created “Business School in a Box” at Hathaway Brown Girls School
Developed and taught business introductory course to top tier prep school students, focusing on leadership, finance, accounting, strategy, marketing, economics and ethics. Course and textbook/materials have become regular offering for the school.

Created humorous web-based technology feature and grew it to worldwide newspaper syndication and a book deal
Created feature and grew it by using technology news as subject matter. Feature grew virally popular to the point where it received coverage in several publications including The New York Times. Later achieved syndication with Tribune Media Services and book publication with McGraw-Hill.

Invented “Security Plus Keyless Home” device
Designed and patented plastic, battery operated device that attaches to and opens typical house door locks via an electronic key, i.e., locking and unlocking your house as you would your car.

Education
Case Western Reserve University
Masters of Business Administration, Strategic Management
Massachusetts College of Art & Design
Bachelors of Fine Arts, Illustration
The University of Chicago
Bachelor of Arts, English Literature

Technologies
HTML • CSS • MS Office (all) • Microsoft Project • QuarkXpress
Adobe Creative Suite (Photoshop, DreamWeaver, Illustrator, Fireworks, Premier, Flash, InDesign, Acrobat)