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Security Plus Keyless Home

SECURITY PLUS KEYLESS HOMEAN OHIO DAIRYBACK TO STRATEGY

SEE WHAT THIS PRODUCT HAS BECOME

Sometimes business school projects can turn into something! The Security Plus Keyless Home device grew out of an MBA class assignment to design and present a product to Nottingham-Spirk, one of the foremost consumer product developers in the world (makers of The Crest Spin Toothbrush and The Dirt Devil just to name two). The device attaches to the deadbolt lock of the inside of your door and turns it with a signal from an electronic key, thus enabling you to unlock your house from the outside without using a normal key.

How'd we do it?

Simple! Luck! Timing! Alignment of the planets! And we were a little bit smart about targeting the design of our product to our audience.

  • Nottingham-Spirk loves to make plastic, gear-filled, battery-operated devices.
  • They love to make cheaper versions of existing products.

There are keyless home devices, but all of them cost upwards of $100.00. Ours was half that. Truth be told none of us was engineer enough to know the device would work, but we figured if anyone could it would be Nottingham-Spirk.