Integrated Marketing Strategy (Page 1)
How Firms can Improve Their
Brand along with their Job Recruitment Capability
Accordingly, companies are challenged to construct Web recruitment capabilities that allow greater empowerment for employees and potential employees. They must create a better product for these ‘job shoppers’. Creating a better product will help attract and retain quality people, which is the goal of any recruitment capability.
I will here offer suggestions
how a company might improve its recruiting Web site. I will then list
approaches to choose from to move forward.