Peter Zale's CV

Helping Business

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Integrated Marketing Strategy (Page 1)

RELATIONSHIP MARKETING: HELEN
INTEGRATED MARKETING: JOB RECRUITMENT
BACK TO MARKETING

How Firms can Improve Their Brand along with their Job Recruitment Capability

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Introduction
The process of recruitment has gone through many changes over the last few years. Underpinning these changes is a growing redefinition of the buyer and seller in the employment transaction. People change jobs more frequently; communications and transportation make considering jobs across a wider range of locations and types of employment common and retaining good employees has increased in importance. Generally speaking, those searching for jobs are now the buyers.

Accordingly, companies are challenged to construct Web recruitment capabilities that allow greater empowerment for employees and potential employees. They must create a better product for these ‘job shoppers’. Creating a better product will help attract and retain quality people, which is the goal of any recruitment capability.

I will here offer suggestions how a company might improve its recruiting Web site. I will then list three approaches to choose from to move forward.
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