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Search Engine Optimization RELATIONSHIP MARKETING: HELEN The real trick to SEO as I've found out is to think of each page of a site as if it were a term paper. The web was initially designed by academics and the principles of that are still being used by the search engines. Therefore making each page of your site based around a specific subject/keyword is optimum for getting yourself ranked highly by the search engines. It also helps to have several interior links and links from the outside. No secret there. Remember each page of a site should be a slice of expertise on one particular topic drilled down to from the top.
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