MAGNET was about creating media and marketing strategies and materials, including the company Web site, its annual reports, advertorials, ads, collateral, presentations, Webinars, press releases, newsletters and strategic plans. We also staged events such as the CAMP/MAGNET “Manny Awards” and “Evolution of Manufacturing Awards”. The latter we actually re-branded from a technology focused event to one that rewarded companies for finding unique ways to thrive in a difficult economic environment.
The real experience of working at CAMP, and the company it grew into MAGNET, was collaborating with CEO, Dr. Stephen J. Gage. Dr. Gage, like many good CEOs, was both tenacious and effective. Also, he knew the key to marketing was to tell a good story.
Together we developed company marketing communications strategy as part of an overall brand management strategy. This was connected to the business goal of bringing together the different silos of the organization, while at the same time growing a new product development capability and new technology incubator.
Success in growing CAMP, Inc. into
MAGNET came by differentiating the brand from other regional
non-profits. We stressed the company's 20+ year history, while also
leveraging its reputation for innovation and its deep knowledge of the