I believe that what you ARE should be why you are successful. That being the case, I try to help companies understand and appreciate what they are at core and really at their best.
Consulting has essentially three parts:
In using strategy,
you try to break down existing beliefs about yourself and see things as they
are, or are NOW, and hopefully see the
value you might be ignoring or not using as well as you could. In marketing
you try to take those learnings and present them honestly as well as freshly to the right people in the right way. Finally, analyzing an organization involves seeing if how it is structured and how it operates is in line with how it ought to so its best strategy can be fully realized.